Tuesday, May 19, 2020

The History of How Shoes Are Made

In most early civilizations, sandals were the most common footwear, however, a few early cultures had more substantial shoes. But shoes in ancient—and even not so ancient—civilizations had some major design differences than their modern-day counterparts. In fact, as late as the 1850s, most shoes were constructed on absolutely straight lasts (foot-shaped forms on which shoes were constructed and repaired), which meant that the right and the left shoes were pretty much the same. On the upside, that would make them interchangeable. On the downside, they were likely a lot less comfortable. Shoes in the BC In Mesopotamia, circa 1600 to 1200 BC, mountain people living on the border of Iran wore a type of soft shoes made of wraparound leather that was similar to a moccasin. Egyptians began making shoes from woven reeds as early as 1550 BC. Worn as overshoes, they were boat-shaped and had straps constructed of long, thin reeds covered by wider strips of the same material. Shoes in this style were still being made as late as the 19th century. Meanwhile, in China, shoes made from layers of hemp, circa the final century BC, were made in a process similar to quilting and featured decorative as well as functional stitching. Circa 43-450 AD Roman sandals are believed to be the first footwear specifically designed to fit the foot. Constructed with cork soles and leather straps or lacing, sandals were the same for men and women. Some military sandals known as caligae used hobnails to reinforce the soles. The imprints and patterns they left behind could be read as messages. Circa 937 AD Foot binding was a practice introduced in the Tang Dynasty (618-907 AD) that became increasingly popular in China during the Song dynasty (960-1279 AD). Starting at age 5 to 8, the bones in girls feet were broken and then tightly wrapped to prevent growth. The ideal for womens feet was modeled after the lotus blossom and was decreed to be no more than three to four inches in length. Girls with tiny, highly arched feet were prized as prime marriage material—but the crippling practice left many of them barely able to walk. These tiny feet were adorned with dainty shoes constructed of silk or cotton and richly embroidered. Chinese women of the upper classes were often buried with many pairs of such shoes. While several bans were imposed on the practice (the first by Emperor Chun Chi of the Manchu dynasty in 1645 and the second by Emperor K’ang Hsi in 1662), foot-binding remained a common practice in China into the early 20th century. 12th Century Pointy-tipped Poulianes (â€Å"shoes  in the Polish fashion†) became popular in the middle ages and continued to come and go until the early 15th century. Circa 1350 to 1450 Pattens were overshoes worn to protect them from the elements and filthy street conditions. They were similar in function to more modern galoshes, except that pattens were made in the same shape as the shoes they were fitted over. 1450 to 1550 During the Renaissance, shoe fashions evolved from vertical lines favored by Gothic styles to become more horizontal. Nowhere was this more evident than in the toe shape. The richer and more powerful the wearer, the more extreme and broad the squared toe became. However, while squared toed shoes were prevalent, during this time, round-toed shoes began to emerge. Round-toed shoes were considered a more practical choice for children, however, even some adult shoes of the Tudor period featured the round profile. 17th Century During the mid-17th century, shoe fashions for men were mostly square-toed, however, it was at this time that the fork toe design debuted. Chopines, backless shoes or slippers featuring high platform soles, became popular throughout Renaissance Europe thanks to a revival in ancient Greek culture. The most notable examples from the period come from Spain (where the platforms were sometimes constructed from cork) and Italy. Men, as well as women, wore slip-on indoor slides known as mules, which were available in a variety of materials and colors and featured a slightly flared heel. In 1660, with the restoration of Charles II to the throne of France, fashions from the French courts grew in popularity across the Channel. Red heels, a style allegedly created for Charles himself, came into vogue and remained there well into the next century. 18th Century In the 18th century, shoes for upper-class women, such as salon mules, initially took shape as boudoir fashion but evolved into day and even dancewear. The erotically charged footwear was favored by Madame de Pompadour, mistress of Louis XV of France, who was in huge part responsible for the trend. Unfortunately, elegant shoes of the day were constructed of materials such as silk that rendered them inappropriate for outdoor use and as a result, pattens  (also known as clogs) made a big comeback, especially in big cities, such as London, that had yet to deal with the unsanitary conditions of its streets. Fast Facts: Shoe Laces Prior to shoestrings, shoes were commonly fastened with buckles.Modern shoestrings, which employed strings laced through shoe holes and then tied, were invented in England in 1790 (first recorded date, March 27).An aglet (from the Latin word for needle) is a small plastic or fiber tube used to bind the end of a shoelace, or similar cord, to prevent fraying and to allow the lace to be passed through an eyelet or another opening. In the 1780s, a fascination with all things â€Å"Oriental† led to the introduction of shoes with upturned toes known as Kampskatcha slippers. (While billed as an homage to Chinese fashion, they more closely resembled Juttis, the upturned slippers worn by affluent female members of the court of the Mughal Empire.) From the 1780s through the 1790s, the height of heels gradually decreased. With the approach of the French Revolution (1787-99), excess was seen with increasing disdain, and less became more. 19th Century Styles In 1817, the Duke of Wellington commissioned the boots that would become synonymous with his name. Streamlined and free of ornamentation, â€Å"Wellies† became all the rage. The rubberized version, still popular today, was introduced in the 1850s by the North British Rubber Company. In the following decade, the family shoemaking firm of C J Clark Ltd was founded and remains one of Englands leading shoe manufacturers. Prior to 1830, there was no difference between right and left shoes. French shoemakers came up with the idea of placing little labels on the insoles of shoes: â€Å"Gauche† for the left, and â€Å"Droit† for the right. While the shoes were still both straight in shape, since the French style was considered the height of fashion, other countries were quick to emulate the trend. In 1837 by J. Sparkes Hall patented the elastic side boot, which allowed them to be put on and taken off much more easily than those that required buttons or laces. Hall actually presented a pair of them to Queen Victoria, and the style remained popular through the end of the 1850s. By the 1860s, flat, squared-toed shoes featuring side lacing were de rigeur. This left the front of the shoes free for decoration. Rosettes were a popular embellishment of the day for women’s shoes. In the mid- to late-1800s unassembled shoes made with flat sheets of woven straw were produced in Italy and sold across Europe and in America to be put together as shoemakers saw fit. In the mid-1870s, the Manchu people of China (who did not practice foot binding) favored platform shoes that were the precursors to 20th-century fashion styles. Hoof-shaped pedestals afforded increased balance. Women’s shoes were taller and more intricately decorated than those for men. 19th Century Innovations in Shoe Manufacturing 1830s: Plimsolls, canvas-topped shoes with rubber soles, first manufactured by the Liverpool Rubber Company, make their debut as beachwear.June 15, 1844: Inventor and manufacturing engineer Charles Goodyear receives a patent for vulcanized rubber, a chemical process that uses heat to meld rubber to fabric or other components for a sturdier, more permanent bond.1858: Lyman Reed Blake, an American inventor receives a patent for the specialized sewing machine he developed that stitches the soles of shoes to the uppers.January 24, 1871: Charles Goodyear Jrs patents the Goodyear Welt, a machine for sewing boots and shoes.1883: Jan Ernst Matzeliger patents an automatic method for lasting shoes that paves the way for the mass production of affordable shoes.January 24, 1899: Irish-American Humphrey OSullivan patents the first rubber heel for shoes. Later, Elijah McCoy (best known for developing a lubricating system for railroad steam engines that did not require trains to stop) invents an im proved rubber heel. Keds, Converse, and the Evolution of Sneakers In 1892, nine small rubber manufacturing companies consolidated to form the U.S. Rubber Company. Among them was the Goodyear Metallic Rubber Shoe Company, organized in the 1840s in Naugatuck, Connecticut, the first licensee of Charles Goodyears vulcanization process. While Plimsolls had been on the scene for nearly six decades, vulcanization was a game-changer for rubber-soled canvas shoes. From 1892 to 1913, the rubber footwear divisions of U.S. Rubber were manufacturing their products under 30 different brand names but the company decided to consolidate their brands under a single name. The initial favorite was Peds, from the Latin for foot, but another company already owned that trademark. By 1916, the choice had come down to two final alternatives: ​Veds  or Keds. The k sound won out and Keds were born. The same year, Keds introduced their Champion Sneaker for Women. Keds were first mass-marketed as canvas-top sneakers in 1917. Henry Nelson McKinney, a copywriter who worked for the N. W. Ayer Son Advertising Agency, coined the word sneaker to connote the quiet, stealthy nature of rubber-soled shoes. Other shoes, with the exception of moccasins, were noisy while sneakers were practically silent. (The Keds brand was acquired by the Stride Rite Corporation in 1979, which was in turn purchased by Wolverine World Wide in 2012). 1917 was a banner year for basketball shoes. Converse All Stars, the first shoe specifically designed for the game, were introduced. Soon after, Chuck Taylor, an iconic player of the day, became the brand ambassador. The design has remained pretty much the same over the years, and remain firmly ensconced in the cultural landscape today.   Early 20th Century Styles As at the close of the 19th century, low-heeled shoes began to fall increasingly out of favor and as the new century dawned, higher heels made a huge resurgence. However, not everyone was willing to suffer for fashion. In 1906, Chicago-based podiatrist William Mathias  Scholl  launched his eponymous brand of corrective footwear, Dr. Scholl’s. By the 1910s, morality and fashion were increasingly at odds. Nice girls were expected to play by a stringent set of rules, including those instituted with regard to the heel height of women’s shoes. Anything over three inches was considered â€Å"indecent.† Spectator shoes, the two-toned Oxfords commonly worn by British patrons of sporting events gained huge popularity among the well to do in England at the close of WWI. In America, however, spectators became part of the counterculture instead. By the ’40s, spectators often accompanied Zoot suits, the over-the-top outfits sported by African American and Hispanic men in defiance of the fashion status quo. One of the most innovative shoe designers of the 20th century, Salvatore Ferragamo, rose to fame in the 1930s. In addition to experimenting with unusual materials including kangaroo, crocodile, and fish skin, Ferragamo drew on historic inspiration for his shoes. His cork wedge sandals—often imitated and reimagined—are considered one of the most important shoe designs of the 20th century. Meanwhile, in Norway, a designer named Nils Gregoriusson Tveranger was looking to create a shoe that was truly comfortable and fashionable. His unisex innovation, a slip-on shoe called the Aurland moccasin was inspired by Native American moccasins and slip-ons favored by Norwegian fishermen. The shoes took off, both in Europe and in America. Not long after, the Spaulding family based in New Hampshire launched a similar shoe called The Loafer, which would eventually become the generic term for this slip-on style. In 1934, G. H. Bass debuted his Weejuns (a play on the word â€Å"Norwegian† as a nod to the homeland of the original designer). Weejuns had a distinctive strip of leather across the saddle featuring a cutout design. Kids who wore them started putting pennies or dimes into the slot, and the shoes became known as—you guessed it—Penny Loafers. The boat (or deck) shoe was invented by American boater Paul Sperry in 1935. After watching how his dog was able to maintain stability on ice, Sperry was inspired to cut grooves into the soles of his shoes and a brand was born. Post World War II the Latter Half of the 20th Century WWII was the crucible for a number of shoe trends. Doc Martens, combining comfortable air-cushioned soles with durable uppers were invented by Dr. Klaus Maertens in 1947. In 1949, Brothel creepers, the brainchild of British shoemaker George Cox, transformed the sole of an army boot into a thick exaggerated wedge made their debut. Loafers had long been considered a shoe of the hoi polloi in America but when the style was reinvented in 1953 by the House of Gucci, it became the shoe of choice for formal occasions for affluent fashion enthusiasts of both genders and remained so through the 1980s. Stiletto heels (whose name was a nod to a Sicilian fighting blade) became increasingly popular in the 1950s as the curvy female hourglass figure came back into vogue. Designer Roger Vivier of the House Dior is credited as having the most influence on shoes of this style from the period. While they’ve existed for more than 6,000 years in some form or other, the Y-shaped rubber sandals known as flip-flops became pretty much ubiquitous in the 1960s. The Birkenstock family have been making shoes since 1774, however, it wasn’t until 1964 when Karl Birkenstock transformed the arch support inserts for his shoes into soles for sandals that the company became a household name. During the 1970s disco craze, platform shoes became hot, hot, hot. Taking a leaf from Salvatore Ferragamo’s designs from four decades earlier, men and women hit the dance floor in outrageously high shoes.  One of the most popular brands of the era was Candie’s, a clothing brand that launched in 1978. Ugg boots debut in 1978. Uggs were originally made of sheepskin and worn by Australian surfers to warm up their feet after being in the water. In 1978, after Brian Smith imported Uggs to California under the label UGG Australia, the brand took off and has remained a fashion staple ever since but knockoffs in a variety of synthetic and cheaper materials have flooded the market. With the 1980s came a fitness craze that changed the shape of footwear. Designers such as Reebok increasingly took branding and specialization to heart in hopes of raising both profile and profits. The most successful athletic brand to cash in on this trend is Nike’s Air Jordan, which encompasses basketball shoes and athletic and casual style clothing. The brand was created for five-time NBA MVP Michael Jordan.  Designed for Nike by Peter Moore,  Tinker Hatfield, and Bruce Kilgore, the original Air Jordan sneakers were produced in 1984 and were solely for Jordan’s use, but were released to the public later that year. The brand continues to thrive in the 2000s. Vintage Air Jordans, especially those with some special personal connection to Michael Jordan, have sold for exorbitant prices (the highest recorded as of 2018 was in excess of $100,000). Sources â€Å"Timeline: A History of Shoes†. Victoria Albert Museumâ€Å"History of the Penny Loafer†. Tricker’s EnglandAcedera, Shane. â€Å"The Most Expensive Air Jordans†. SportOne. May 18, 2018Cartwright, Mark. â€Å"Foot Binding†. Ancient History Encyclopedia. September 27, 2017

Wednesday, May 6, 2020

The Raven A Man By Edgar Allan Poe - 1737 Words

Romanticism has dated back since the 1780’s, the literature behind Romanticism is full with emotion, passion and wildness. The characters in these passages are very distinguished, they are also iconic. The stories are usually set a unknown place for example in a castle or in the woods, or they are set in a known place where something is out of the ordinary. There is something supernatural going on within the passage of writing. There are many thing that happen in the story that doesn’t happen in everyday life. For example in the poem The Raven a man is talking to a raven, this is persona faction at its finest. There are often psychopathology themes or ideas within the writing whether it be a story or poem .There are many mysterious things that happened in the Romanticism and there were two men that were well known for it and are used as models when to comes to writing, those men are Nathanial Hawthorne and Edgar Allan Poe. Although their styles of writing and backgroun ds are different because one comes from a wealthy background and the is an orphan, they are both know for being great Romanticism writers Nathanial Hawthorne was born and raised in Salem Massachusetts. His family was one of first puritan’s families to come to the states. â€Å"Hawthorne learned that his family was involved in the Salem witch trials. So to avoid any afflation the trails he added an ‘w’ so he could separate him from his great great grandfather†( Palladino, 62). Hawthorne is well known for manyShow MoreRelatedBrianna Ruiz-Vannerson. Leonard Miller. Enc1102. Feb. 231548 Words   |  7 PagesMiller ENC1102 Feb. 23 2017 The Compelling Mind of Edgar Allan Poe Through: â€Å"Lenore† and â€Å"The Raven† Throughout the life of esteemed author Edgar Allan Poe, there have been many time that this extraordinary man’s life has been turned upside down with grief. His first encounter with this wretched demon was when he was no older than three years of age. The mother who birthed him dies and his father abandons them before her death (â€Å"Edgar Allan Poe†). He then is separated from his brother and sisterRead MoreAnalysis of â€Å"The Raven† Essay1264 Words   |  6 PagesNoted for its supernatural atmosphere and musically rhythmic tone, â€Å"The Raven† by Edgar Allan Poe was first published in 1845. Once published, â€Å"The Raven† made Edgar Allan Poe widely popular, although he did not flourish financially. Poe received a large amount of attention from critics, who not only interpreted, but critiqued his work. He claimed to have structured the poem logically and systematically, so that the poem would appeal to not only critical tastes, but popular as well. 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From all of the research Colton Coverston has done, he has come to the conclusion that Edgar Allan Poe should be in the top fifth American Authors on a top twenty greatest American author list. Edgar Allan Poe has written many piecesRead MoreIn The Years Before Abraham Lincoln Was Elected The Sixteenth1535 Words   |  7 Pagesgothic writing, Mr. Edgar Allan Poe. Considered by many to be the creator of detective fiction and a contributor to the emergence of science fiction, Edgar Allan Poe has written various stories surrounding the themes of mystery and darkness. From his short stories â€Å"The Black Cat† or â€Å"The Tale-Tell Heart† Poe’s macabre theme has made countries shiver in anticipation when they read them. However, aside from his short stories, one of Poe’s greatest masterpieces is his famed poem â€Å"The Raven†. The poem itselfRead MoreEdgar Allan Poe s The Raven788 Words   |  4 Pages Edgar Allan Poe is one of the most successful writers of all time. 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While in The Raven by Edgar Allan Poe we see someone coping with harsh times by looking forRead MoreCritical Theory : The Raven1394 Words   |  6 PagesCritical Theory: Post-Structuralism (Deconstructionism) Author: Edgar Allan Poe Work: The Raven Literature has been one of the main sources of inspiration and possibly the most influential of modern media. There have been many authors that have had their works studied and transferred to to the big screen, including Charles Dickens, Herman Mellville, Jane Eyre, Nathanial Hawthorne, and many many more. Amoungst those authors is Edgar Allan Poe, one of America s most well-known 19th century writters. ThereRead MoreEssay about Edgar Allan Poe1258 Words   |  6 Pagesstill†(â€Å"Spirits Of The Dead†). As the â€Å"Father Of Horror† Poe loved to write about his feelings in a more, disturbing and haunting way. He wrote many great poems about death, ghosts, and even some love stories; but in a twisted way. Poe had a deep love for writing and for much of his life could not share that with the world. Once he got into college, Poe started sharing his works with others. Soon he became famous and earned the name â€Å"Father Of Horror†. Edgar Allen Poeâ€℠¢s tragic life led to a fascination withRead More Deep into Darkness Peering Essay1711 Words   |  7 PagesEdgar Allan Poe is considered to be one of America’s most prominent poets. While his reputation precedes him, there is little that is actually known about the famous author. His life can only be accurately summed up by a few historical accounts and a series of letters written in his own hand. These, of course, do not even come close to describing the man behind the pen, as it were. One critic writes, â€Å"monomania can easily be developed over the motely tragedy of the personal life of Poe, so deeply

Why College Tuition in America Should Be Lowered - 1496 Words

Why College Tuition Should be Lowered By Sarah Claymiller What could you do with $14,000? Well, you could buy 4,000 Whoppers with that money. You could also buy 35 IPads, and 4 80 inch flat screen TVs. Or, instead of those things, you could buy yourself one year’s worth of college tuition. Does it seem a little unusual that only one year of tuition costs that much? It might be if you live outside of America; the United States is one of the biggest spenders on secondary education compared to other countries. The current cost for college tuition is too high, and should be lowered since it is detrimental to our generation. The main reasons that tuition should be lowered is so that kids have easier and cheaper access to higher education, so†¦show more content†¦In the same way that minimum wage isn’t increasing with college tuition, family income isn’t increasing with it either. In 2009, the average family income was 200% of what it was in 1980; college tuition and fees were 550% of what they were in 1980. If child ren in poverty cannot attain a scholarship (since they are decreasing the number of scholarships given out) they have no real way of attaining a college degree of any kind without taking out a huge student loan – which they most likely will not be able to pay off, since 50% of college graduates are currently employed in a job that does not require a degree. Essentially, the only way to get a higher education without looming debt is to be wealthy; this is why many people born into poverty stay in poverty. This system encroaches on the fact that the United States prides themselves on democracy and equal opportunities for everyone. A lower college cost would give everyone a chance to make something of themselves, instead of putting certain people in a hard position to escape. Would lowering the tuition lower the amount of student debt? Currently, student debt is at 1 trillion dollars, the highest it has ever been. The average graduate of the class of 2014 has $33,000 of debt to pay off. This needs to be paid off by people just starting their careers, who have bills, car and credit card payments, and living expenses to pay. ThisShow MoreRelatedCollege: Is it Still worth it? Essay1199 Words   |  5 Pagesschool, middle school, high school, college―that’s how we’re told our education careers should go. After college you go on and get a job based on the degree you received. Seems simple right? According to Erik Lowe in his Seattle Times article â€Å"Keep Washington’s College Tuition Affordable,† he informs that people in his generation are the first to be less educated than their parents, in the United States. He explains that this is due to the high cost of tuition followed by a huge amount of studentRead MoreCredit Card Debt For The First Time1514 Words   |  7 Pagesit can cau se a problem if inflation grows much faster than wages increase. We, as a nation, need to curb the inflation of college costs begin the process of lowering the expense of higher education. In the last 30 years the inflation of tuition and other college costs has risen at an astounding rate. If you take a look at Stanford University you will find that their tuition has grown from about $6,000 dollars in 1980 to over $40,000 in 2012. If other products followed those inflation rates commonRead MoreStudent Debt Is Tough And Federal Loan865 Words   |  4 Pagesto be addressed. As Robert Applebaum states in his short essay mentioned in the article â€Å"Student Loans: Should Some Indebtedness Be Forgiven?† tuition rates are increasing at ridiculous rates because colleges somehow feel that because the government makes it easy to get a loan it justifies their rising tuition costs (466). Instead of arguing for student loan forgiveness, perhaps protesters should refocus their attention at the paramount reason for needing student loans in the first place. The articleRead MoreWhy Should College Shouldn t Be Free?1375 Words   |  6 Pagescurrently the price per year to attend college has drastically increased. For instance, in the â€Å"1970’s the average cost was 10,000 dollars a year and today the average cost is 30,000 dollars a year† (CQ Researcher). This is a triple increase in the price per year to attend college. Allowing this increase on college tuition has impacted the student’s attendance rate. This is a significant financial burden for college students and their family. Some believe that college shouldn’t be free because we are riskingRead MoreCollege Essay1610 Words   |  7 Pagesthe bottom quarter of family income went to one of the 238 most selective colleges, compared with 78 percent of students from the top quarter (Markell). Certainly, these numbers show that students that come from low income families aren’t getting the opportunities that they deserve. With college costs going now here but up, students from low-income families face tough decisions. Some students choose to attend community college while some make the decision to take out additional loans. There are alsoRead MoreThe Nationwide Student Debt Crisis967 Words   |  4 Pagesaccepted that college (or any form of higher education for that matter) is a wise investment that each and every individual should strive for. Each and every year thousands of parents open college funds and future investment plans to ensure that once their child is of age he or she can participate in quality educational programs. While college attendance rates are at a positive all-time high, right behind it follows an astounding $1.3 trillion dollars in student loan debt. Let’s face it, college is expensiveRead MoreThe Price Of Tuition Should Not Be Paid1462 Words   |  6 Pagescomes to college. Among these concerns are the price of tuition and how unbearably high it is. Because of how high the cost is, people are sta rting to question the worth of a college degree. This topic is widely debated throughout the country and until the price of tuition has been made more affordable the debate will linger. However it is easy to get lost in the debate and begin to think that even if the cost were to be lowered that a college degree would not be worth the time to earn.. College may notRead MoreShould The Price Of College Be Lowered?2320 Words   |  10 PagesMorgan Hughes English 1102 8 December 2016 Should the Price of College be Lowered? Education becomes a part of most every individual’s life starting at a very young age. A majority of children are introduced to preschool or kindergarten around three to six years of age and school becomes a major role in their childhood. The idea of education being the only pathway to lead to a happy successful life is burned into the mind of young students. After growing up with education being an important roleRead MoreNorwich University Tuition: A Souring Cost Essay1210 Words   |  5 PagesOn average college students owe $35,200 in debt due to high costs of college (Ellis). This is a very frightening statistic that is a sad reality to many college students today. Students graduate and are shocked by the dollar amount they owe because of student loans. Sadly, most struggle to pay off these debts, and it often takes years to do so. Private universities tend to be more expensive then public universities, due to the fact they are not partially funded by the state where they are locatedRead MoreEssay about Lower the Drinking Age906 Words   |  4 Pagesthat it is illegal to consume alcohol under the age of 21. Why is 21 the magical age that makes a person intelligent and mature enough to consume alcohol? Sure, some adults abuse alcohol and some teenagers would be perfectly able to drink responsibly, but why not 18 or 35 or 40? This seemingly random number, 21, is associated with adulthood, as if the day a person turns 21 they know everything and are mature. The drinking age should be lowered to where one can learn to drink responsibly.   Ã‚  Ã‚  Ã‚  Ã‚  First

Advertising- Sell and Spin a History of Advertising free essay sample

The Coca-Cola Company has had such great success with advertising that the second most recognized words or phrase on earth is, in fact, Coca-Cola. This was extremely surprising to me because Coca-Cola is an American brand of soda that has had such successful sales and ads that it has become popular world-wide. A major factor of Coca Colas success if its advertisements that can be seen everywhere, from billboards to famous TV commercials that are watched on Youth. Without advertising. The Coca- Cola Company would not be as successful as it is today.Another aspect of the history of advertising that intrigued me was how much more power the icon in the advertisement had over what was actually being advertised. Icons are widely recognized and associated with their one product. For example, Tony the Tiger, created by Leo Burnett, is both widely recognize and associated with Frosted Flakes. Another great way of advertising is adding jingles. We will write a custom essay sample on Advertising- Sell and Spin: a History of Advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a little girl, I did not realize how many advertisement jingles I had stuck in my head, which therefore allowed me to constantly be thinking about certain products without even realizing.To this day still know Tony the Tigers Frosted Flakes jingle by heart. One of my favorite commercials was Christian Doors Miss Dior Cheerier perfume commercial directed by Sofia Copula. A thirty second film about a young girl wandering the streets of Paris in haute couture made me want to feel like was wandering the streets of Paris in haute couture, too. So of course, went and bought a bottle of the perfume and have been enjoying the scent ever since. Every time I smell the perfume on my wrist, remember the commercial.The use of a personality or icon in advertising is so effective cause consumers can relate to the icon more than the product. It makes advertising more personal. Another type of advertising that was interesting was Roster Reeves suggestion of utilizing JSP (Unique Selling Proposition) to emphasize the ways in which the brand is better than a competing brand. One commercial that comes to mind is a Quizzing commercial. Quizzing competing sandwich shop is Subway. Remember specifically in the commercial that the voice said not to go to Wrongly and listed reasons why their sandwiches were better.I found it quite interesting and hilarious that Quizzing was talking bout Subway in a less than subtle way. Advertisements such as these make a mark in the consumers mind and, if intriguing enough, can stay there for a long time just like the Frosted Flakes jingle. Watching Sell and Spin: A History of Advertising has taught me a lot of interesting information about advertising and how it has developed over the years. There is so much information about how advertising really works and how it truly captures the mind of the consumer through creativity, which is exactly why I was drawn to advertising from the beginning.

PES Yearbook 1999 Michael Slote Footnotes Essay Example For Students

PES Yearbook: 1999: Michael Slote: Footnotes Essay 1. Noddings made the point about the limitations of caring in a talk given to the Society of Women in Philosophy in 1988. See also Virginia Held, Feminist Morality (Chicago: University of Chicago Press, 1993), and my Agent-Based Virtue Ethics, in Midwest Studies in Philosophy Vol. XX: Moral Concepts, ed. Peter French, et al. (Notre Dame, Ind.: University of Notre Dame Press, 1996), and Caring in the Balance, in Norms and Values: Essays on the Work of Virginia Held, ed. Joram Haber and Mark Halfon (Lanham, Md.: Rowman and Littlefield, 1998). 2. See Michael Slote, The Justice of Caring, Social Philosophy and Policy 15, no. 1 (1998): 171-95. 3. See Nel Noddings, Feminist Morality and Social Policy, in Haber and Halfon, Norms and Values. 4. John Rawls, A Theory of Justice (Cambridge: Harvard University Press, 1971), 485-90. 5. See for example, Debra Shogan, Care and Moral Motivation (Toronto: OISE Press, 1989), 57. 6. This point is well made by Marilyn Friedman in Feminism, Autonomy, and Emotion, in Haber and Halfon,Norms and Values.